One problem that both philanthropic foundations and scientific organizations have recently started to tackle more seriously is assessing the societal impact of the work they are funding by going beyond traditional methods and metrics. In collaboration with makers and funders of social justice information products, we have been leveraging social computing techniques for practical impact assessme...

This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...

Ecologists have used the concept of resilience since the 1970s. Resilience also features in many of the social and economic sciences, though in a less central role and with a variety of interpretations. Developing a fuller understanding of the concept of socialecological resilience promises advances in how science can contribute to achieving better environmental outcomes, locally and globally. ...

This study investigated the proposition that adolescence involves significant shifts in social identity as a function of changes in social context and cognitive style. Using an experimental design, we primed either peer or gender identity with a sample of 380 early- (12-13 years), mid- (15-16 years), and late-adolescents (18-20 years) and then measured the effect of the prime on self-stereotypi...

Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing’s share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing bra...

ABSTRAGT In the context of the declining legitimacy of the war in Vietnam and widespread challenges to the authority of established institutions and cultural norms, the American Library Association (ALA) was the target of criticism by a diverse coalition of librarians who asserted two broad demands; first, that the ALA expand the scope of its activities to include consideration of social and po...