Electronic commerce as one of the most important of Innovation aspects in the process of doing business is used by many organizations and companies in the world. Cooperatives as the main part of the country's economy have fundamental role in improving and promoting of economic. Therefore, innovation methods and tools, new processes and perform business tasks such as e-commerce will play an i...

Electronic commerce as one of the most important of Innovation aspects in the process of doing business is used by many organizations and companies in the world. Cooperatives as the main part of the country's economy have fundamental role in improving and promoting of economic. Therefore, innovation methods and tools, new processes and perform business tasks such as e-commerce will play an i...

The rise of social media encouraged customers to share information more frequently and to larger extent. Previous work primarily focused on how and why customers share information in online social commerce sites. In the current study, we distinguish between the two types of users: sellers and non-sellers in social commerce sites. Drawing on the goal theory, we empirically examine intrinsic and ...

With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the e...

Due to the increased popularity of social networking sites, a new platform called social commerce has emerged. Social commerce facilitates online interactions and user contributions to assist them in conducting commercial transactions. In this study, we rely on risk-return strategy in consumers’ decision making to study drivers and deterrents of social commerce use. We study both purchasing and...

“Social shopping” (or social commerce), combining shopping and social networking, is an application of Web 2.0 in electronic commerce to benefit from users’ social networks. This paper explores the development of the emergent “social shopping” and related perspectives. It incorporates comparisons between social shopping marketing and search engine marketing. For example, search engine marketing...

Due to the increasing popularity of social media, social commerce has been emerging as a new form of e-commerce. As a driving force of the popularity and growth of social commerce, electronic wordof-mouth (eWOM) plays an important role during the process of consumers’ purchase decision making in social commerce. There are adequate studies that have offered a broad view on what makes the helpful...

Social commerce is a promising new paradigm of e-commerce. Given the open and dynamic nature of social media infrastructure, the governance structures of social commerce are usually realized through reputation mechanisms. However, the existing approaches to the prediction of trust in future interactions are based on personal observations and/or publicly shared information in social commerce app...