This paper studies a pioneering venture of integrating e-business with social network platforms and seeks to understand the antecedents and consequences of “social commerce”. In particular, we conduct an econometric analysis examining how the characteristics of the users and their social networks affect their decision to participate in this novel service. Based on the empirical results, we find...

Online social casinos and real-money gambling industries, including gambling at online and live venues (such as casino resorts), are quickly converging (H2 Gambling Capital & Odobo, 2013). Using data collected from 339 online real money gamblers, the relationship between player demographics and gambling preferences and frequency of online social casino participation is examined. Frequency of pl...

This paper examines the efficacy of social media systems in customer complaint handling. The emergence of social media, as a useful complement and (possibly) a viable alternative to the traditional channels of service delivery, motivates this research. The theoretical framework, developed from literature on social media and complaint handling, is tested against data collected from two different...

The research focus on the relationship among community social capital, perceived value and loyalty with taking alumni as an object. partial least squares structural equation modeling (PLS-SEM) is to adopted analyze data by using SmartPLS 3.2.9. results show that capital has contribution informational value, significantly affect loyalty, while insignificant impact loyalty.

Experience design, an approach to create emotional connection with guests or customers through careful planning of tangible and intangible service elements, has gained popularity in many hospitality and retail businesses. With ever-increasing competition, service providers seek to develop loyalty by aggressively designing, continuously innovating, and managing their customer experiences. This a...

brand has been considered as one of the most important intangible assets of organizations. development of relationship between customer and brand has transformed to one of the most important strategies of the organizations which raise effective results for them. this research intends to examine role and effect of social websites on development of customer relationship and brand in firms listed ...

OBJECTIVE The objective of this research was to identify retrospectively the alienating behaviors and the parental bonding that occurred in an Italian sample of adults whose had parents separated or divorced and their associations with self-esteem and psychological distress. METHODS Four hundred seventy adults in Chieti, Italy, completed an anonymous and confidential survey regarding their ch...

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...

Using a representative sample of 3,381 American workers, this study investigates relationships among work/life policies, informal support, and employee Patricia V. Roehling is Associate Professor at Hope College and a faculty affiliate of the Cornell Employment and Family Careers Institute. Her address is Psychology Department, Hope College, Holland, MI 49423; e-mail: roehling hope.edu. She has...

While the importance of customer loyalty has been recognized in the marketing literature for at least three decades, the conceptualization and empirical validation of a customer loyalty model for e-service context has not been addressed. This paper describes a theoretical model for investigating the three main antecedent influences on loyalty (attitudinal commitment and behavioral loyalty) for ...