the aim of this study was to identify the model of the effect of brand communities based on social media on value creation practices, brand trust and brand loyalty. the statistical population consisted of all members of sport brand communities of social media in mazandaran province and 115 subjects were selected as the sample. for data collection, brand communities (laroche et al., 2012) questi...

In 3 experiments, the authors investigated the role of social identity in fostering group loyalty, defined as staying when members can obtain better outcomes by leaving their group. In Experiment 1, high (vs. low) identifiers expressed a stronger desire to stay in the group in the presence of an attractive (vs. unattractive) exit option. Experiments 2 and 3 replicated this basic finding and tes...

Reciprocal customers may disproportionately improve the performance of markets for experience goods. Reciprocal customers reward (punish) …rms for providing good (bad) quality by upholding (terminating) the customer relation. This may induce …rms to provide good quality which, in turn, may induce a positive externality for nonreciprocal customers who would, in the absence of reciprocal types, f...

In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-valueloyalty chain. Next, the authors develop a conceptual framework that integrates the quality-value-loyalty ch...

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commi...

This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."

Pledging lifelong loyalty to an ingroup can have far-reaching behavioural effects, ranging from ordinary acts of ingroup kindness to extraordinary acts of self-sacrifice. What motivates this important form of group commitment? Here, we propose one especially potent answer to this question-the experience of a visceral sense of oneness with a group (i.e., identity fusion). In a sample of British ...

BACKGROUND Effective leaders understand that loyal followers are the key for success. To win their loyalty, leaders usually build social exchange relationships with them, through a wide range of behaviours, such as honouring agreements or using open and transparent communication. However, the effect of these behaviours on their followers' loyalty can differ depending on followers' individual di...

This study tested the structural equation model between harmonious tourism environment perception and tourists’ loyalty. In this paper, a model is erected to indicate the relationship between harmonious tourism environment perception and tourists’ loyalty. With 377 valid questionnaires from 8 mountain-type world cultural heritage sites in China, the author tested the model by SPSS and AMOS. It ...