The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing com...

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and (v) online word of mouth (WOM). Collectively these articles shed light from many different angles...

The objectives of this study is to investigate the impact of culture on advertising appeals in mobile phone industry via social media channel in UK, Brazil and India. Content analysis on Samsung and Nokia commercials in YouTube is conducted. The result indicates that the advertising appeals are both congruent and incongruent with cultural dimensions in UK, Brazil and India. The result suggests ...

BACKGROUND Suicide is a leading cause of death, particularly among young adults. The rapid growth of social media and its heavy use by young adults presents new challenges and opportunities for suicide prevention. Social media sites are commonly used for communicating about suicide-related behavior with others, which raises the possibility of using social media to help prevent suicide. However,...

BACKGROUND Social media platforms have revolutionized the way human beings communicate, yet there is little evidence describing how the plastic surgery community has adopted social media. In this article, the authors evaluate current trends in social media use by practicing plastic surgeons. METHODS An anonymous survey on the use of social media was distributed to members of the American Soci...

The objective of this paper is to study on the most famous social networking site Facebook and other online social media networks (OSMNs) based on the notion of relationship or friendship. This paper discussed the methodology which can used to conduct the analysis of the social network Facebook (FB) and also define the framework of the Web Mining platform. Lastly, various technological challeng...

The present study aimed to evaluate the effect of social media marketing on online shopping of customers based on mediating role of value capital, relational capital and brand capital by path analysis method. 169 students of Tehran University were included in this study. They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and eshopping ...

Social media is immensely popular, with billions of users across various platform. The study of social media has allowed for deeper inquiries into questions posed by computer scientists, social scientists, and others. Social media posts tagged with location have provided means for researchers to perform even deeper analysis into their data. While location information allows for rich insight int...

This article focuses on some of the negative aspects of cyberspace andcyberculture. First, it offers an examination of the impact of our use ofsocial media, and Facebook in particular, on our psyches, pointing out thatusers of social media can be thought of as audiences. These audiencesand information about them can be sold to marketers and advertisers.Next, it offers a case study of a widespre...

Social media is immensely popular, with billions of users across various platform. The study of social media has allowed for deeper inquiries into questions posed by computer scientists, social scientists, and others. Social media posts tagged with location have provided means for researchers to perform even deeper analysis into their data. While location information allows for rich insight int...