The study investigates how knowledge workers perceive avatar e-mail differently from traditional e-mail, and how they select traditional versus avatar e-mail when different levels of task equivocality and different types of communication direction are present. Three field studies were conducted with knowledge workers who have used avatar and traditional e-mail. This study demonstrates that over...

Social play is an increasingly important constituent of the digital game experience. Though there is a growing understanding of how the social context influences the experience of playing, there is little known about how the experience of play influences the social experience. Specifically, it is not even known whether winning or losing affects a player's sense of social presence with their co-...

The mediation of social presence is one of the most interesting challenges of modern communication technology. The proposed metaphor of Interactive Social Displays describes new ways of interactions with multi-/crossmodal interfaces prepared for a psychologically augmented communication. A first prototype demonstrates the application of this metaphor in a teleconferencing scenario.

The internet provides information media and social media for online consumers to seek information on the websites and opinions from other consumers. This study examined how the three dimensions of interactivity (control, communication direction, and synchronicity) affected users’ online information seeking process. Particularly, this study assessed how cognitive involvement and perceived social...

This study investigated how celebrities' self-disclosure on personal social media accounts, particularly Twitter, affects fans' perceptions. An online survey was utilized among a sample of 429 celebrity followers on Twitter. Results demonstrated that celebrities' professional self-disclosure (e.g., sharing their work-related life), personal self-disclosure (e.g., sharing their personal life suc...

Abstract When using a robot or a screen agent, elderly users might feel more enjoyment if they experience a stronger social presence. In two experiments with a robotic agent and a screen agent (both n=30) this relationship between these two concepts could be confirmed. Besides, both studies showed that social presence correlates with the Intention to Use the system, although there were some dif...

a Syracuse University, S.I. Newhouse School of Public Communications, Department of Public Relations, 215 University Place, Syracuse, NY 13244, United States b SBS (Seoul Broadcasting System), Public Relations Department, 161 Mokdongseo-ro, Yangcheon-Ku, Seoul 158-051, Republic of Korea Dankook University, Department of Sports Management, Republic of Korea Director of Media Interface and Networ...

Banks expect the mobile channel to become more important for collaborating with customers. However, a lack of trust continues to prevent a faster dissemination of such mobile banking services, especially for the private banking customer segment. Hence, this paper discusses various determinants of trust and follows a theory-driven approach rooted in the collaboration engineering methodology. Gro...

To be perceived as believable partners in human-machine interactions, virtual agents have to express adequate social attitudes. The social attitude expressed by an agent should reflect the social situation of the interaction. The agent ought to take into account its role and its social relation toward its interactants when deciding how to react in the interaction. To build such an agent able to...

The spread of smartphones triggers the universal use of smartphone-based social networking services (SNS) from younger generations in their teens and twenties to older ones in their fifties and sixties. SNS would no longer be the preserve of younger generations. Smartphone-based SNS can be enjoyed by everyone irrespective of age or gender. Under the circumstances, this study attempts to shed li...