Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluati...

N. S. A. Silva, G. J. M. Costa, S. Rogerson and M. Prior 1 PhD Students, Centre for Computing and Social Responsibility, De Montfort University, Leicester, United Kingdom 2 Principal Lecturer, Centre for Computing and Social Responsibility, De Montfort University, Leicester, United Kingdom 3 Director, Centre for Computing and Social Responsibility, De Montfort University, Leicester, United Kingdom

Abstract We show that firms hype up their corporate social responsibility (CSR) narratives during the turn‐of‐the‐year earnings conference calls to project an overly responsible public image of firms. This previously unexplored phenomenon does not appear be related past, current, and future CSR engagements cannot explained by observed time‐varying firm attributes unobserved time‐invariant CEO a...

social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...