The purpose of this research is to analyze the relationship between a company's strategic direction and effectiveness its service innovation market presence. Owners administrators were given preliminary survey questionnaire fill out. While correlation looks at link factors, regression demonstrates null hypothesis. Customer focus, competitor cost inter-functional coordination, innovation, succes...

This study investigated the effect of strategic orientation on performance commercial banks in Kenya. The specific objectives are to establish technology orientation, market entrepreneurial and learning banks. adopted descriptive survey research design. target population current was management level staff tier 1 A sample 79 chosen by use Slovins formula. Primary data collected structured questi...

Purpose – The present study aims at a deeper understanding of the performance outcomes of the alignment between the e-business capabilities of manufacturing smalland medium-sized enterprises (SMEs) and their business strategy in terms of Miles and Snow’s recognised strategic typology that includes prospectors, analyzers, and defenders. Design/methodology/approach – From a contingency theory per...

The current global events have posed a great challenge to the survival of SMEs. This study is motivated identify factors that enhance innovative performance among SMEs by exploring path Strategic orientation (SO) and coordination flexibility (CF). A total 400 copies structured questionnaire was administered top managers Supervisors in Nigeria. Out managers, 200 were completed, while 217 complet...