Se aportan registros de Heterocera interés para España peninsular y Melilla, algunos ellos por primera vez, como Pammene gallicolana (Lienig & Zeller, 1846), Epinotia cruciana (Linnaeus, 1761), Elachista pollutella Duponchel, 1842 [1843] Ceuta Melilla a Streblote panda Hübner, [1820] 1816, Laothoe austanti (Staudinger, 1877), Hyles tithymali mauretanica 1871), Hippotion celerio 1758), Cymba...

1 V. Kartheek Kumar Reddy, 2 Dr. A.P. Siva Kumar M.Tech,Ph.D 1 PG Scholar, Department of Computer Science & Engineering (Artificial Intelligence), JNTUA College of Engineering (Autonomous), Anantapuramu, AP, India 2 Assistant Professor, Department of Computer Science & Engineering, JNTUA College of Engineering (Autonomous), Anantapuramu, AP, India 1 [email protected] 2 SivaKumar.ap@g...

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

Nihar B. Shah† [email protected] Sivaraman Balakrishnan# [email protected] Joseph Bradley† [email protected] Abhay Parekh† [email protected] Kannan Ramchandran† [email protected] Martin J. Wainwright† ? [email protected] † Department of Electrical Engineering and Computer Sciences ? Department of Statistics, University of California, Berkeley Berkeley, CA-94720...

對過去三十年營銷策略研究的回顧表明，由於營銷策略的標準多屬性決策 (MADM) 模型不可用，因此缺乏對企業營銷策略的一致評估。 本研究借鑒 SIVA 營銷組合和馬斯洛的需求層次，首先通過概念化生成潛在屬性分類參考，並基於通過名義小組技術 (NGT) 獲得的數據與 7 位專家建立了經過驗證的分類矩陣。 得到的分類矩陣的可靠性為 0.95，包含 4 個維度和 20 個屬性，然後用於開發營銷策略的 MADM 模型——“SIVA-Need”——旨在深入探究客戶的想法。 基於SIVA-Need模型， 這項研究設計了一份問卷，該問卷是針對 Apple 產品的重度用戶進行的。 共收回有效問卷326份。 通過一致模糊語言偏好關係 (CFLPR) 獲得的權重分析表明，“品牌社區價值”是關鍵屬性，因為它在 個屬性中排名最高 (0.0631)。 然而，“品牌社區價值”的表現差距最大（1.50），而“產品效...