This study builds a multi-level research model to investigate how social capital between business units and the headquarters in large-scale organizations influences individual user acceptance of enterprise systems. Drawing on social capital theory and the human agency theory, this study argues that local management of business units plays the role of interpreting signals and messages from the h...

The present study aimed to evaluate the effect of social media marketing on online shopping of customers based on mediating role of value capital, relational capital and brand capital by path analysis method. 169 students of Tehran University were included in this study. They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and eshopping ...

Based on an in-depth case study, this article studies a collaborative IT project (one IT service vendor and three clients) involving intensive knowledge integration activity. It explains how social capital (e.g. relational, cognitive, structural), absorptive capacity (e.g. exploratory, exploitative, transformative) interact with each other with the support of organizational culture (e.g. collec...

Social Network Service (SNS) has secured lots of users, and its scale and social influence are getting bigger and more powerful. At the same time, however, phenomena that cause social disruption also have increased with spreading false rumors on SNS and posting abusive comments. In order to resolve these negative phenomena, the research inquires into the citizenship behavior of SNS users and ex...

Cyberspace refers to new tools for marketers to improve the efficiency and effectiveness of marketing communications and offer new approaches to gain and retain customers. One of its aspects is online interpersonal influences. It can be said that viral marketing is an internet-based communication strategy that exploits the transmittable nature of information dissemination on the Internet. This ...

objectives: this research is a comparative study of the level of social capital in tehran university and sharif university of technology libraries.method: the research method is composed of survey and comparative study. statistical population included all librarians affiliated to central and college libraries of sharif university of technology together with librarians affiliated to central libr...

In this study the association between social capital and entrepreneurial locus of control among small and medium-sized enterprises’ managers is evaluated. The innovation of this study is theorizing and clarifying the role of social capital and its dimensions in fostering managers' internal locus of control. Internal locus of control is one of the most frequently mentioned personal characteristi...

This paper examines the impact of managers’ social capital on managerial performance. Two dimensions of social capital are compared—the structural embeddedness (i.e., configuration) of a manager’s network of work relations and the relational embeddedness (i.e., quality) of those relations. Based on a sample of 120 product and sales managers in a Fortune 100 pharmaceutical firm, this paper prese...

The importance of managing the extended enterprise is a recurrent theme, and many consider supply chains to be the next frontier of opportunities to improve profitability and competitive advantage for organizations. Building on prior work that has identified the value creation capabilities of integrated digital platforms and relational conditions, the paper draws upon social capital theory to d...

In view of today’s collaborative and knowledge-intensive nature of IT services, this study reexamines the antecedents of user satisfaction with IT services. We conceive IT service provision as an interactive, relational process by which users and IT units engage in service coproduction. Drawing on social capital theory, we develop a research model to examine relational factors influencing user ...