This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other we...

The study aimed to verify a hypothesis that a sense of fulfillment in student life and perceived stress in training in the facilities could affect vocational identity among social welfare university students, in order to acquire implications for enhancing the vocational consciousness. A questionnaire survey was conducted with 388 thirdand fourth-year students of training course for certified so...

Purpose – Drawing on a network perspective on enterprise agility, the purpose of this paper is to explore whether firms with superior network structure not only may be better able to generate direct effect on firm performance, but whether a superior network structure may also help firms to create better firm agility and thus enhance their performance. Design/methodology/approach – The study emp...

Students Academic Information System (SAIS) is an application that provides academic information for the students. The security policy applied by our university requires the students to renew their SAIS password based on the university’s policy. This study aims to analyze SAIS users’ behavior by using six variables adapted from Protection Motivation Theory (PMT), which are Perceived Severity, P...

Motivation research has shown significant relations of students’ mastery goal orientation and perceived competence to educational outcomes, but has not simultaneously scrutinized their relative influences on various educational outcomes. In the present investigation, a sample of Australian students from 6 secondary schools in Western Sydney (N = 1519) responded to survey items that measured mas...

Volunteer firefighters are praised and respected by the public because of their selfless and passionate dedication. Previous studies have explored the participation motivations that drive people to work as volunteer firefighters and fulfill highly risky firefighting tasks, the communication and interactions among members of firefighter groups in work environments, the teamwork among group membe...

This chapter provides an introduction to structural equation modeling (SEM), a statistical technique that allows scientists and researchers to quantify and test scientific theories. As an example, a model from behavioral genetics is examined, in which genetic and environmental influences on a trait are determined. The many procedures and considerations involved in SEM are outlined and described...

This study used Structural Equation Modeling (SEM) design, in which 400 Malaysia fishermen from the four fishery districts namely Langkawi Island, Besut, Larut-Matang and Mersing were administered to explore the factors that influence their acceptance of Information and Communication Technology (ICT) integration in Malaysia. The aim of this study was twofold: The primary purposes was to test th...

The rationale of this study is to look at the association between services quality of Pakistani hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty. The primary data was collected from 5 and 8 star hotels of Pakistan. The response rate was 86%. Structural equation modeling (SEM) technique was used to analyze the data. The findings suggested that high quality...

The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two phases of learning objects participation: Introduction and Direct-use experience. Structu...