The drinking behavior of 96 male normal drinking college students was assessed after they viewed a videotape of a popular prime-time television program complete with advertisements. Different versions of the videotape were used to evaluate the effects of a television program with and without alcohol scenes as crossed with the effects of three different types of advertisements (i.e., beer, nonal...

The entertainment industry has obsessed over the threat of peer-to-peer file sharing since the introduction of Napster in 1999. The sharing of television content may present a compelling case for fair use under the long-standing “Betamax” decision. Some argue that television sharing is fundamentally different than the distribution of music or movies since television is often distributed for fre...

This chapter presents a novel approach for automatic annotation and content based video retrieval by making use of the features extracted during the process of detecting commercial boundaries in a recorded Television (TV) program. In this approach, commercial boundaries are primarily detected using audio and the detected boundaries are validated and enhanced using splash screen of a program in ...

Program audience ratings are typically used as a reference in placing and pricing television advertisements. However, the discrepancy size between program its commercials impairs ...

Prescription and over-the-counter (OTC) drug advertisements that appear on television are among the most common forms of health communication reaching the U.S. public, but no studies to date have explored the quantity, frequency, or placement of these ads on television. We explored these questions by recording all programs and advertisements that appeared on network television in a southeastern...