Understanding the factors influencing recycling behaviour can lead to better and more effective recycling programs in a community. The goal of this study was to examine factors associated with household waste behaviours in the context of the theory of planned behaviour (TPB) among a community sample of Iranians that included data collection at time 1 and at follow-up one year later at time 2. S...

OBJECTIVES The objectives of this study were to investigate the importance of commitment strength in the theory of planned behaviour (TPB) and to test whether behaviour change techniques (BCTs) aimed at increasing commitment strength indeed promote switching to arsenic-safe wells by changing commitment strength. DESIGN A cluster-randomized controlled trial with four arms was conducted to comp...

The combination of economic and social costs associated with non-communicable diseases provide a compelling argument for developing strategies that can influence modifiable risk factors, such as discrete food choices. Models of behaviour, such as the Theory of Planned Behaviour (TPB) provide conceptual order that allows program designers and policy makers to identify the substantive elements th...

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. proposed model grounded on using theory planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality value. Design/methodology/approach This adopted a cross-sectional approach collect data. data were collected by con...

This study, based on the Theory of Planned Behaviour (TPB), assesses the impact of entrepreneurship education programs (EEPs) on entrepreneurial intentions of 205 students following entrepreneurship courses at six Iranian universities. Data were collected by a questionnaire before and after completing EEPs. Result indicated that EEPs significantly influence perceived behavioral control and subj...

Despite persistent government and industry efforts to stop the sharing and downloading of media such as files over peer-to-peer (P2P) networks, this activity shows no sign of abating. This research investigated whether psychological reactance could account for variance in the intent to engage in, and the extent of such behaviour beyond that accounted for by the standard Theory of Planned Behavi...

The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural in...

Automotive telematics comprises the applications of Global Positioning System (GPS) navigation, multimedia entertainment, wireless communications and automatic driving assistance systems. This study examined users’ acceptance of automotive telematics. Following the theory comparison approach, we evaluated including the Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB) and...