Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in SMI marketing context. authors examined Instagram post featuring endorsement a brand and created experimental design with four conditions related to parasocial relationship. Findings from partial le...

The constantly increasing amount of opinionated texts found in the Web had a significant impact in the development of sentiment analysis. So far, the majority of the comparative studies in this field focus on analyzing fixed (offline) collections from certain domains, genres, or topics. In this paper, we present an online system for opinion mining and retrieval that is able to discover up-to-da...

to investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. effective marketing strategy relies on understanding consumers and their needs. this understanding m...