Social Media Analytics (SMA) is more and relevant in today’s market dynamics. However, it necessary to use wisely, either promoting any kind of product/brand, or interacting with customers. This requires its effective understanding monitoring. One way through web data scraping (WDS) tools that allow select sites platforms compare them their performances. They can optimize extraction big publish...

This study aims to determine whether eWOM intensity is related use intensity, commitment, and competence of brands’ review sites. The applied hotels on TripAdvisor compares brand’s perception real effects. Results a survey 332 listed are compared with data collected from TripAdvisor. method consists comparing these the hoteliers, if drivers have similar effects intensity. Regarding correlation ...

En este artículo nos proponemos presentar los resultados de un análisis descriptivo e interpretativo del estilo comunicativo algunas valoraciones que aparecen en la página web TripAdvisor, serán analizadas desde perspectiva pragmalingüística. El propósito es identificar patrones lingüísticos comunes las opiniones usuarios y respuestas gerentes empresas hoteleras gastronómicas. Asimismo, se pond...

This study uses online reviews to explore memorable tourism experiences of tourists visiting different city attractions. Seeking identify a collection themes and concepts reflecting tourists' during their attraction visits, this reveals the most shared memories in cognitive-emotive-behavioral themes. By developing matrix that categorizes tourist attractions based on an ideographic approach, als...

A large amount of information is generated on social platforms linked to tourism activity. It necessary explore this using analysis techniques based Big Data since the result greatly values decision-making. This paper aims evaluate titles reviews published Tripadvisor about 3 and 4-star hotels a World Heritage City (Cáceres, Extremadura, Spain) outline attributes most valued by tourists. Conten...

A hospitalidade é conhecida como o ato de hospedar, e as atividades têm intuito ajudar no desenvolvimento da satisfação das necessidades sociais. aplicação conceitos teorias às empresas prestação serviços setor turismo faz que a estimule interações entre anfitriões hóspedes. O objetivo deste trabalho foi analisar percepção dos hóspedes 10 hotéis executivos Uberlândia mais bem avaliados TripAdvi...

Product recommendation is one of the most important services in the Internet. In this paper, we consider a product recommendation system which recommends products to a group of users. The recommendation system only has partial preference information on this group of users: a user only indicates his preference to a small subset of products in the form of ratings. This partial preference informat...