Advertising banners are graphical elements that are transmitted with the contents of a web page and that serve advertising purposes. Since banners usually do not relate to the users’ interests, banners are often rejected. Much effort has been spent on trying to adapt banners to users. While the usual approach is to try to accomplish that by collecting data about the user, we propose a different...

The purpose of this study is to analyze the visual attention of young and older subjects while viewing TV programs snippet showing non conventional advertising formats. The results, analyzed in terms of eye fixations and heat maps, show how formats studied capture the gaze depending on their characteristics and age of the subjects. Although this type of advertising appears on the screen as a di...

Internet marketing enables new forms of vertical communication and marketing between suppliers and customers in a traditional marketing sense, and also generates the potential for horizontal networks of customers interacting with each other to share information and experiences about specific products and services. Marketers have always used promotional activities such as advertising and product...

this study intends to recognize the factors affecting advertising creativity based on stuhlfout and yoo’s model and according to the ideas of creative directors in iran. the research methodology was causal survey method. data were collected from a sample of 90 experts, selected out of 135 based on simple random sampling. the questionnaire prepared by help of different standard questionnaires an...

Freedom of expression has always ranked high on the American scale of values and fundamental rights. This essay addresses regulation of " commercial speech, " which is defined as speech or messages that propose a commercial transaction. Regulation of commercial advertising occurs in several forms, but it is often controversial. In 1938, the Federal Trade Commission (FTC) was given the authority...

Automatic real-time recognition of TV commercials is an essential step for TV broadcast monitoring. It comprises two basic tasks: rapid detection of known commercials that are stored in a database, and accurate recognition of unknown ones that appear for the first time in TV streaming. The existing approaches, however, can not perform robust commercial detection because they highly rely on the ...

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