Nowadays, despite the Internet, social networks are the main competitors of mass networks, and the number of their users is increasing day to day. Therefore, the purpose of this study is to provide a cultural model to understand the process of attracting TV audiences. This research is a practical research, and a descriptive-survey research in terms of data collection. The research orientation t...

in recent years according to the growing companies andproducts supplied, and competition between them has intensified. productsand diversity, one of the main concerns of commercial institutions.therefore, selecting the media to introduce and is important therelationship between customers’ products. given the multiplicity of mediain promoting and marketing the products, they are the optimalchoic...

We investigate the relationship between both advertising content and quantity and several stages of consumers’ decision-making, namely, unaided and aided awareness, search (consideration), and purchase. Understanding how the amount and content of advertisements affect consumers’ decision-making is crucial for companies to effectively and efficiently use their advertising budgets. Our unique ind...

In the context of human–computer interaction (HCI), understanding user engagement (UE) while interacting with a product or service can provide valuable information for enhancing design process. UE has been priority research theme within HCI, as it assesses experience by studying individual’s behavioral response to some stimulus. Many studies looking quantify are available; however, most use sel...

Abstract The television broadcasting industry is of crucial economic and social importance. Traditionally, this has been dominated by free-to-air TV (FTV) but due to technological progress, subscription-based pay (PTV) emerged as a competing business model. A key question for the PTV broadcasters whether air commercials in addition charging subscription fees. Based on theoretical model asymmetr...

The Value of Sampling This is a first draft. Comments are welcome. This paper investigates consumer welfare implication of commercial breaks during television programmings. The conventional wisdom dictates that consumers prefer watching television without the disruption of commercial breaks. However, we argue that commercial breaks may improve the welfare of consumers under certain conditions. ...

This research seeks to analyze the dynamics behind the production of AFP-advertiser-funded programming by bringing together published literature and industry perspectives of different players in the television and advertising market. The purpose of the research is to create an understanding of the dynamics of advertiser-funded programming as a new business and production model for television ad...