The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number o...

INTRODUCTION AND AIMS Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising is common in Australian sport. We examine child, adolescent and young adult exposure to alcohol advertising during three televised sports in Australia: Australian Football League (AFL), cricket and the National Rugby League (NRL). METHODS Al...

BACKGROUND Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is ...

OBJECTIVE To estimate the contribution of television (TV) food advertising to the prevalence of obesity among 6-11-year-old children in Australia, Great Britain (England and Scotland only), Italy, The Netherlands, Sweden and the United States. DESIGN Data from contemporary representative studies on the prevalence of childhood obesity and on TV food advertising exposure in the above countries ...

To date, there has been insufficient research on the direct effects of food marketing on children’s diet and diet-related health, particularly in non-experimental settings. In this paper we employ the nationally representative Early Childhood Longitudinal Survey – Kindergarten Cohort (ECLS-K) to estimate how various types of food advertising to children on television affect children’s food cons...

Advertising is one of the important marketing strategies and the choice of media is an important aspect of effectiveness of advertising media. The two most popular advertising media, TV and web media are highly effective in creating successful advertisements as they influence the purchase decision of the viewers. Although TV and web are electronic media, they are unique in their features and tr...

The purpose of the work. study focuses on expressiveness in an audiovisual advertising methodology consists applying methods observation, analysis and theoretical generalization practical data field art. Scientific novelty. type television advertising, which is divided by types, defined: social with national-patriotic symbols, social-household commercial musical-image advertising. system means ...

An Automatic Commercial Search Application for TV Broadcasting Using Audio Fingerprinting (August 2012) Yaohua Song, B.S., University of Science and Technology of China Chair of Advisory Committee: Dr. Zixiang Xiong Nowadays, TV advertising is an important part of our daily life. However, it is usually hard for organizations that produce and pay for the advertisements to confirm whether their c...

Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence TV commercials and tablet were shown synced affected consumers’ memory attention toward advertisements both media. Because public debate about privacy concerns related advertising, we examined moderating role as personal factor....