Individualism-collectivism is one dimension of culture that gave rise to much research in the field. This dimension in essence captures variations in the ways in which individuals relate to others within society. In individualistic societies (e.g., North America), individuals are understood to be autonomous and relatively independent of others, and there tends to be a clear distinction between ...

I first met Geert Hofstede in 1973, at the Congress of the International Association of Applied Psychology in Liege, Belgium. He mentioned to a group of delegates at the Congress that he had a large data set that he was going to analyze and offered to take us to Brussels to look at it. We were quite impressed. A few years later, Sage Publications asked me to review the manuscript that became th...

The goal of this research is to examine the impact of trust, motivation, and national culture on knowledge sharing within the context of electronic mail. This study is quantitative and survey based. In order to conduct the research, 200 students from a leading university in New Zealand were chosen randomly to participate in a questionnaire survey. Motivation and trust were found to be significa...

Supply chain contracts, such as the markdown money policy (MMP), are commonly adopted in the fashion industry. In this paper, we explore how fashion companies can use MMP to enhance economic sustainability from the cross-cultural perspective. We conduct case studies on two fashion firms (suppliers), one from China and one from U.S.A., that are adopting MMP in their respective supply chains. Via...

this paper showed the results of a qualitative investigation that looked into intracultural communication between brazilian teachers and students of english, and intercultural communication between american teachers and brazilian students of english. the aims were to identify and describe contextualization cues used by both brazilian and american speakers of english, and to connect these cues w...

a Department of Psychology, Faculty of Science and Technology, Bournemouth University, UK b Behavioural Brain Sciences, School of Psychology, University of Birmingham, UK c Department of Cognitive Science, Central European University, Hungary d Donders Institute for Brain, Cognition and Behaviour, Radboud University Nijmegen, The Netherlands e Department of Psychology, Tsinghua University, Chin...

The purpose of this study was to check the moderating role individualism/collectivism in predicting male Chinese university students’ exercise behavior using theory planned (TPB) model. TPB model validated through SEM (structure equation model), and effect individualism collectivism a hierarchical regression simple slopes analysis sample collected from 115 students. results showed that product ...