Word-of-mouth is a persuasive but error-prone and unreliable mode of communicating personally relevant event information in a university environment. In this paper we present a design, early prototype, and the results of preliminary usability tests for Augmented Word-of-mouth Exchange (AWE), a portable system that models and enhances word-of-mouth communications. AWE simulates word-of-mouth exc...

We investigate the relative effects of intrinsic and extrinsic motivators on online consumer word of mouth. Specifically, we examine how the influence of product satisfaction – an intrinsic motivator – compares to three extrinsic motivators, i.e., product life cycle stage, product attributes and expert opinions, in stimulating electronic word of mouth. We also examine the roles of different typ...

Aim/purpose – The main objective of this research is to investigate the relationship between service quality and customer loyalty moderating effect positive word- -of-mouth on in hospitality sector, North Central Nigeria. Design/methodology/approach adopted a quantitative technique. Data were collected through survey technique Statistical Package for Social Science (SPSS) version 25.0 was used ...

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraver...