this study considers the level of increase in customer satisfaction by supplying the variant customer requirements with respect to organizational restrictions. in this regard, anp, qfd and bgp techniques are used in a fuzzy set and a model is proposed in order to help the organization optimize the multi-objective decision-making process. the prioritization of technical attributes is the result of qfd wich apply the organizational restrictions in the ultimate decision making process using bgp. to this aim, an automobile components manufacturer is studied. data is gathered through interview, questionnaire and documents. the results show that the case organization, with respect to the current restrictions, can completely provide some technical attributes, but not all. this leads to a significant increase in customer satisfaction. this study is limited because it only considers one manufacturer and other manufacturers with similar products are not studied.