Azadeh Arjmand

[ 1 ] - A Regret Minimization Approach in Product Portfolio Management with respect to Customers’ Price-sensitivity

In an uncertain and competitive environment, product portfolio management (PPM) becomes more challenging for manufacturers to decide what to make and establish the most beneficial product portfolio. In this paper, a novel approach in PPM is proposed in which the environment uncertainty, competitors’ behavior and customer’s satisfaction are simultaneously considered as the most important criteri...