Ukrainian social and political events taking place in the current conditions laid foundations for fundamental changes process of regulating ethnic life society. The European integration, which acquired clear outlines after ratification Association Agreement between Ukraine Union, strengthened rethinking forms international relations country on basis a liberal-humanist paradigm based personal fr...

The article is devoted to the analysis of sociolinguistic project "Word Year" as a mechanism for formation ofsocial knowledge. Regular data from monitoring studies lexemes that denote phenomena and processes are in focusof public attention allow us take them into account while forming strategic communication overcome inter-civilizationalchallenges.