Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

The appearance of social networks has been one of the most important events in recent decades. One of the issues raised in these networks, is how to trust. The purpose of this paper is to examine the impact of security, trust and privacy about information sharing on mobile social networks. The study also describes how users' gender moderates the privacy and security impact on trust. The current...

The purpose of the present article is to examine the relationship between social capital and the economic performance of Iran analytically and experimentally. The theory of this study is. Besides the other factors like physical and human capital, social capital (taken as mutual trust among people and economic units) is an important factor that could help define the differences in the economic g...

Introduction: Improvement of the organizational trust has a special importance at workplace which can affect the attitude of the employees. Thus, the present study was conducted to examine the effect of organizational trust on the self-efficacy and professional ethics levels among nurses in public hospitals of Tehran, Iran. Methods: This cross-sectional analytical study was carried out on 372 ...