This article aims to investigate how consumers feel about digital marketing messages before making a purchase. 198 respondents the research solely utilised conventional lines of communication and refrained from using channels while purchases. The essay outlines benefits not communicating digitally. Additionally, uses cluster analysis identify client categories that use methods.

The telecom field has changed accordingly with the emergence of new technologies. This is case market in Saudi Arabia, which expanded 2003 by attracting investors. As a result, became viable [1] . prevalence mobile voice service among population Arabia for that, this...

Abstract In the literature, several definitions of quality can be found in context organizations. However, all them are related to customer satisfaction with products or services offered by companies. Thus, organizations increasingly committed meet customers’ requests, aiming promote high levels satisfaction. This study aims evaluate water laboratory customers and establish a predictive model f...

Uzun yıllar müşteri şikayet davranışının bir boyutu olarak değerlendirilen sesliliği alanda yapılan çalışmaların artmasıyla birlikte davranışından bağımsız olumlu davranışı görülmeye başlamıştır. Müşteri işletmelere hizmet hatalarını göstermesi ve telafi etme şansı sunması açısından önemli olduğu ifade edilebilir. Bu nedenle müşterilerin seslilik davranışında bulunmasını sağlayan faktörlerin be...

in today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. in respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. commercial organiza...

● If one considers the instances with Q= 2 with respect to those with Q= 1, the routing cost decreases by 44.30% in the case of 10 customers, up to 47.65% in the case of 50 customers. ● If one compares the instances with Q= 4 to those with Q= 2, the routing cost decreases by 38.72% in the case of 10 customers, up to 46.06% in the case of 40 customers. ● If one considers the instances with Q= 6 ...

Who wouldn't want loyal customers? Surely they should cost less to serve, they'd be willing to pay more than other customers, and they'd actively market your company by word of mouth, right? Maybe not. Careful study of the relationship between customer loyalty and profits plumbed from 16,000 customers in four companies' databases tells a different story. The authors found no evidence to support...