The purpose of this study was to investigate factors affecting brand awareness of virtual advertising in sports. Specifically, the study tested the effects of animation, repetition, baseball involvement, and team identification. An experiment using two Latin square designs was conducted to assess the effects of these factors on awareness levels. Results indicated no effect of animation, while e...

Organizational research on Knowledge Management (KM) has studied the nature of knowledge, the scope of KM, the factors and mechanisms that affect KM outcomes, as well as the theoretical KM frameworks. This paper discusses the implications of past KM studies and identifies nine significant contextual, cultural, structural, managerial, cognitive and technological factors that may impact the overa...

abstract background: committing an error is part of the human nature. no health care provider, despite the mastery of their skills, is immune from committing it. medical error in the labor and obstetrics wards as well as other health units is inevitable and reduces the quality of health care, leading to accident. sometimes these events, like the death of mother, fetus, and newborn, would be bey...

An increasing number of firms are offshoring information systems (IS) services to developing countries because of the high availability of inexpensive information technology talents. The IS outsourcing can largely reduce human resource costs and increase business agility. Managerial, social and assessment factors have a strong influence on the accomplishment of business agility. This study prop...

Studies have shown that smaller businesses are less likely to have extensive security in place because of the false sense of safety being small. What is more worrying is that small businesses are being attacked more frequently in today’s environment. Since protective measures often require significant managerial vigilance, an appropriate level of awareness and concern among managers may be a pr...

Previous research provides evidence that the ‘entertaining shopping experience’ is influenced by dependent variables of retailer factors and customer factors. Yet few studies have investigated the moderating effect of transportation mode factors upon retailer factors and customer factors. This paper addresses these issues in context of the looming mobility concerns that accompany Australia’s fa...

Does the type of knowledge, and levels of ability and experience needed, depend on rank in managerial accounting? Are the knowledge, ability, and experience needed for managerial accounting success, consistent with the Libby & Luft (L&L) model (1993) of the determinants of judgment performance in accounting? We explore these questions using structural equation models of the performance evaluati...

In the quantitative analysis of research, structural equation method with PLS approach has been used. The results present study showed that; 25 micro actives were extracted through interviews, these factors divided into 5 categories: cultural, managerial, legal, human, and communication-technological factors. research among affecting development humanitarian aid supply chain popular athletes, m...

The purpose of this research was to study the effects of four personal and social variables including the age, literacy, job experience and size of herd on different variables such as implementing of managerial strategies in transition period, relevant costs of these strategies, average production per head and gross income of milk sale per head. For this purpose all required information were co...