A Bayesian statistics approach to hospitality research

Bayesian statistics approach contraposes inferential by the fact that it introduces experts’ opinion in quantitative analysis. While this has played an increasingly important role various fields of research, its application to hospitality research been limited. helps resolve issue shortage observations, which is a frequent problem certain areas industry. Secondly, particularly well suited when variables used are already subjective or abstract. Therefore, study aims explain how contributes advancement management and demonstrates can be applied analyse guests’ online reviews for hotel.