A cross-national comparison of Millennial consumers’ initial trust towards an e-travel website

The Impact of Website Personality on Consumers' Initial Trust towards Online Retailing Websites

E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to ‘humanistic’ qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their imp...

Identification of factors influencing building initial trust in e-commerce

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...

Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging

The Initial Stages of Consumer Trust Building in e-Commerce A Study on Finnish Consumers

Purpose – The purpose of this paper is to develop a value-based framework for the consumer e-trustbuilding process.Design/methodology/approach – The data collection procedure consisted of two steps. The firstwas a brief questionnaire measuring potential informants’ personal values. From this pool of potentialinformants, 30 were recruited for the interviews: five securityand ...

A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment

Previous studies have shown that website design elements (such as text and pictures) can be manipulated to increase the perception of Social Presence (SP) among online consumers, which can then impact trust, usefulness and enjoyment. This paper seeks to determine if the impacts of infusing SP in websites is culture specific or universal. We were able to demonstrate similar results with Chinese ...