A hybrid mining approach for optimizing returns policies in e-retailing
نویسندگان
چکیده
منابع مشابه
A Hybrid Mining Approach for Optimizing Returns Policies in e Retailing
The returns policy has long been considered as a critical yet controversial issue in the development of supply chain and marketing strategies. Up-stream manufacturers or distributors may offer returns policies to the down-stream retailers or customers to increase order and sales quantities. There are trade-offs between returns policies and customer satisfaction, product sales, and operating cos...
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ژورنال
عنوان ژورنال: Expert Systems with Applications
سال: 2008
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2007.08.099