A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value...

Market Segmentation in Tourism

Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Both tourism researchers and tourism industry use market segmentation w...

Market Segmentation Approaches in Tourism

Loss Evaluations in Forest Recreation Area&/

We defined a s e t of management goals f o r recreat ion f o r e s t stands which say t h a t we w i l l attempt t o maintain a healthy and vigorous, al l-aged, mixed species , properly stocked stand with numerous old-growth t r e e s . An i n f e s t a t i o n of dwarf mis t le toe may well prevent us from reaching most of these goals. The dwarf mis t le toes a f f e c t the t r e e s both d i...

Segmentation of the Spanish domestic tourism market

plex process involving elements of very different types (Moutinho, 1987; Rodríguez and Agulló, 2002). One of the key steps in evaluating why people choose different destinations is to understand their tastes, and their preferences for the individual elements of each destination. Preferences for specific destinations develop as a result of the individual’s perceptions of the benefits of each (Ma...