A new methodology to study customer electrocardiogram using RFM analysis and clustering
نویسندگان
چکیده
منابع مشابه
Customer Clustering using RFM analysis
RFM (Recency, Frequency, Monetary) analysis is a method to identify high-response customers in marketing promotions, and to improve overall response rates, which is well known and is widely applied today. Less widely understood is the value of applying RFM scoring to a customer database and measuring customer profitability. RFM analysis is considered significant also for the banks and their spe...
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The aim of this study is to show that the measures derived from Electrocardiogram (ECG) signals many a time perform better than the same measures obtained from heart rate (HR) signals. A comparison was made to investigate how far the nonlinear symbolic dynamics approach helps to characterize the nonlinear properties of ECG signals and HR signals, and thereby discriminate between normal and cong...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2011
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2010.03.009