A new optimization layer for real-time bidding advertising campaigns
نویسندگان
چکیده
منابع مشابه
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
In display and mobile advertising, the most significant progress in recent years is the employment of the so-called Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large amount of available inventorie...
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Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
متن کاملDynamic Optimization of Mobile Push Advertising Campaigns
Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
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ژورنال
عنوان ژورنال: Intelligent Data Analysis
سال: 2020
ISSN: 1088-467X,1571-4128
DOI: 10.3233/ida-194527