A Privacy-Preserving System for Targeted Coupon Service
نویسندگان
چکیده
منابع مشابه
P -Coupon: a Probabilistic System for Prompt and Privacy-preserving Electronic Coupon Distribution
In this paper, we propose P -coupon, a Prompt and Privacy-preserving electronic coupon distribution system based on a Probabilistic one-ownership forwarding algorithm. In this algorithm, only one hop of forwarder (coupon owner) information instead of the complete forwarder list is recorded to keep the coupon short and privacy-preserving. Such information is updated probabilistically following t...
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In this paper, we propose a new privacy-preserving smart coupon delivery system called PiCoDa. Like prior work on private behavioral targeted advertising, PiCoDa protects user data by performing targeting on the end-user’s device. However, PiCoDa makes two more guarantees: it verifies a user’s eligibility for a coupon, and it protects the vendor’s privacy by not revealing the targeting strategy...
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ژورنال
عنوان ژورنال: IEEE Access
سال: 2019
ISSN: 2169-3536
DOI: 10.1109/access.2019.2937669