A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
نویسندگان
چکیده
منابع مشابه
A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
Motivated by recent trends in online advertising and advancements made by online publishers, we consider a new form of contract which allows advertisers to specify the number of unique individuals that should see their ad (reach), and the minimum number of times each individual should be exposed (frequency). We develop an optimization framework that aims for minimal under-delivery and proper sp...
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آب حاصل از بارش منبع تأمین نیازهای بی شمار جانداران به ویژه انسان است و هرگونه کاهش در کم و کیف آن مستقیماً حیات موجودات زنده را تحت تأثیر منفی قرار می دهد. نوسان سال به سال بارش از ویژگی های اساسی و بسیار مهم بارش های سالانه ایران محسوب می شود که آثار زیان بار آن در تمام عرصه های اقتصادی، اجتماعی و حتی سیاسی- امنیتی به نحوی منعکس می شود. چون میزان آب ناشی از بارش یکی از مولفه های اصلی برنامه ...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2017
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.2016.1567