Advancing a political ecology of global environmental discourse

The role of ecology within political remains an on-going discussion. A range methodological approaches characterize research, including political-economic analyses, historical ethnography and discourse analusis. In the field general scientific knowledge, speech is traditionally considered as one global problems. To this day, since antiquity, language, word remain comprehensively studied direction that intensively analyzes problems communication pragmalinguistics. main task pragmalinguistics to study language in its pragmatic function a means influence. most important tool for influencing consciousness language. Properly submitted information has great influence on person, way thinking actions. article deals with impact 44th USA President, Barack Obama. Speech reduced "pre-planned transformations "field meanings", where result changed perception audience. It refers people's personality behaviour order form regulate their behavior. purpose social, interpersonal relationships mental states interlocutors. This effect occurs automatically intuitively. action called strategy hidden implies certain kind actualizes intention particular author specific situation. Using resources process communication, person can control actions other people.