Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways

Abstract Artificial intelligence (AI) has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In context of this trend, ethical considerations advertising when applying AI should be core question for marketers. This paper discusses six dominant algorithmic purchase decision pathways that align philosophies online customers buying a product/goods. The positions include: egoism, deontology (i.e., rule-based), relativist, utilitarianism, virtue ethics, ethics care stakeholders’ perspective). Furthermore, launches an “intelligent advertising” theme by examining its present future as well identifying key phases intelligent advertising. Several research questions are offered to guide on benefit decision-making. Finally, several areas can widely applied suggested research.