Amplify Your Impact: Marketing to Faculty in an Academic Library
نویسندگان
چکیده
منابع مشابه
Using Library Impact Data to Inform Student Marketing Campaigns Original Citation Using Library Impact Data to Inform Student Marketing Campaigns
This article uses an evidenced based approach using the finding of the Library Impact Data Project to help market library resources to students at the University of Huddersfield. Initiatives discussed include the roving librarian, desk-top visits and Lemontree (library game). Reading list software is also used to drive usage and the marketing of these services is also discussed. Finally, the pa...
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ژورنال
عنوان ژورنال: Reference & User Services Quarterly
سال: 2015
ISSN: 1094-9054
DOI: 10.5860/rusq.54n4.26