An Analysis of Several New Product Performance Metrics
نویسندگان
چکیده
منابع مشابه
An Analysis of Several New Product Performance Metrics
For most ¯rms, new product development is the engine for growth and pro¯tability. A ¯rm's new product success depends on its ability to manage the product development process in a way that employs scarce resources to achieve the goal of the ¯rm as well as the speci¯c project's objectives. Simple and measurable performance metrics have been proposed and applied in order to monitor and compensate...
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ژورنال
عنوان ژورنال: Manufacturing & Service Operations Management
سال: 2000
ISSN: 1523-4614,1526-5498
DOI: 10.1287/msom.2.4.337.12341