An Assessment Model for Evaluating Asymmetric Effects of Attribute-Level Performance on Satisfaction
نویسندگان
چکیده
منابع مشابه
A Comprehensive Model of Customer Satisfaction in Electronic Commerce: Investigating the Asymmetric Relationship between Attribute-Level Performance and Overall Satisfaction
From the customer perspective, Business-to-Customer (B2C) is to be defined as a channel. In order to survive, grow, and succeed, IS managers should design B2C channels with attributes that maximize customer satisfaction. The authors investigate B2C channel attributes as antecedents for customer satisfaction. The relationship between the attribute-level performance and overall satisfaction is al...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2019
ISSN: 2071-1050
DOI: 10.3390/su11164323