An entrepreneurial framework for value co-creation in servitization

Co-Creation of Value in Digital Ecosystems: A Conceptual Framework

The aim of this paper is to integrate the concept of co-creation of value with digital ecosystems and propose the impact of this integration on aspects of firm performance. The focus of the paper is on platforms that exist within digital ecosystems and the consumer-firm interaction under co-creation of value. Digital ecosystems are divided into four types of platform ecosystems based on the und...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

Value Creation and Value Appropriation: An Integrative, Multi-Level Framework

Value creation by individuals and firms plays a central role in the evolution of populations by enabling adaptive efficiency. Once created, value may become embedded in resources which require deployment for value to be appropriated. Value appropriation is a two-step process through which a firm first competes against other firms to create and protect appropriation streams (i.e., inter-organiza...

Leveraging Crowdsourcing for Organizational Value Co-Creation

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...