Analysis of Public Service Advertisement's Creation of Fashion Brand Image

The problem solved by this article is that the new media increasingly showing a vigorous development, market competition becoming more and fierce, technology are changing rapidly, traditional advertising can no longer meet competitive development of some modern brands needs audience. research process from perspective public service advertisements, studying status domestic foreign brand advertisements case analysis its application in image shaping dissemination. conclusion now homogenization getting higher higher, if you want to build recognized loved consumers, must effectively distribute products, reflect brand's social responsibility love. unique integration fashion create an innovative model combines practice promotion.