Analysis on Acceptance Intention of Augmented Reality System - Using Logit Model
نویسندگان
چکیده
منابع مشابه
A Theoretical Model of Augmented Reality Acceptance
Recent tourism research increasingly explored the opportunities of using Augmented Reality (AR) in order to boost tourism and increase the value for tourists while travelling within a destination. The Technology Acceptance Model (TAM) has been applied to a number of research disciplines, lately also AR however, studies focusing on the tourism context are still scarce. As this field is expected ...
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ژورنال
عنوان ژورنال: The Journal of Digital Policy and Management
سال: 2013
ISSN: 1738-1916
DOI: 10.14400/jdpm.2013.11.11.373