Applying Importance-Performance Analysis as a Service Quality Measure in Food Service Industry
نویسندگان
چکیده
منابع مشابه
Applying Importance-Performance Analysis as a Service Quality Measure in Food Service Industry
As the global economy becomes a service oriented economy, food service accounts for over 20% of service revenue, with an annual growth rate of more than 3%. Compared to physical products, service features are invisible, and the production and sale occurs simultaneously. There is not easy to measure the performance of service. Therefore, the service quality of catering services is considered to ...
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ژورنال
عنوان ژورنال: Journal of technology management & innovation
سال: 2011
ISSN: 0718-2724
DOI: 10.4067/s0718-27242011000300008