Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
نویسندگان
چکیده
منابع مشابه
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that integrates product choice and price competition in a differentiated product market. The present model significantly improves upon the reduced-form profit functions typically used in the entry and location choice literature, because the variable profits that enter the product...
متن کاملKatja Seim (University of Pennsylvania), Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that integrates product choice and price competition in a differentiated product market. The present model significantly improves upon the reduced-form profit functions typically used in the entry and location choice literature, because the variable profits that enter the product...
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Research both in marketing and economics so far has treated product attributes as exogenous when estimating demand and supply models. While this assumption may be justified in the short run, in the long run managers make product-positioning decisions by taking into account the demand they face relative to the competitive landscape. In this paper, we take a first step toward exploring the positi...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.1077441