Branded Versus Non-Branded: Differences in Consumer Preferences
نویسندگان
چکیده
منابع مشابه
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The focus of this research istowardexamining the teenager’s preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan related to the mature group 13-19 years old. The main purpose of the research was conce...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2016
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v8n1p57