Building an Effective Instagram Promotion Strategy for CAMELIFE Company

نویسندگان

چکیده

The problem faced by Indonesia is the protein intake still from grains and plant-based food based on data BPS March 2020 Susenas 30,91% consumed food. Based consumer market opportunity, CAMELIFE a company that create Sport Supplement product in form of Whey Protein supplement, helps customers fulfill their daily needs for protein. With feature offered Instagram using as main platform to promote brand. However, promotions perform poorly leads low engagement account causing lack sales company. Because situation, Promotion strategy should be developed increase its performance. This study utilized problem-solving approach analyzing external internal factors influenced CAMELIFE's promotion Fishbone analysis capture findings root causes. implication this research implementation solutions development an action plan more engaging effective strategy.

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ژورنال

عنوان ژورنال: International Journal of Business and Technology Management

سال: 2022

ISSN: ['2682-7646']

DOI: https://doi.org/10.55057/ijbtm.2022.4.3.15