Building Interest in Buying Communities with Product Quality, Price, and Reference Groups

iPhone can now be said to have a distinctive brand image because it uses information system. Marketing activities are closely related the concept of product quality so that what consumers think and feel about particular make perceived benefits. This study aims examine effect quality, price, reference group on purchase interest smartphones among students at Panca Marga University, Probolinggo. In this using causal-comparative method. Respondents in were The questionnaire was distributed 104 respondents. Sampling done by purposive sampling technique. Based results research SPSS. Through research, concluded that: Simultaneously Product Quality, Price, Reference Group positive significant Purchase Interest for Probolinggo University Students, Partially Price has Quality dominant Students.