Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study
نویسندگان
چکیده
منابع مشابه
Randomized trial of risk information formats in direct-to-consumer prescription drug advertisements.
BACKGROUND Federal regulations specify that print advertisements for prescription drugs and biological products must provide a true statement of information "in brief summary" about each advertised product's "side effects, contraindications, and effectiveness." Some of the current approaches to fulfilling the brief summary requirement, although adequate from a regulatory perspective, result in ...
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هدف اصلی از این مطالعه بررسی نوع و میزان استراتژی هایی بود که دانشجویان فارسی زبان رشته ی زبان انگلیسی در حین خواندن یک متن انگلیسی به کار گرفتند. این مطالعه همچنین به بررسی تفاوت های استراتژی های مورد استفاده بین دارندگان سطح بالا و پایین درک مطلب پرداخت. نوع همبستگی بین استراتژی به کار گرفته و درک مطلب از یک سو و استراتژی به کار گرفته و انگیزه از سوی دیگر نیز در این تحقیق مورد آزمایش قرار گرف...
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ژورنال
عنوان ژورنال: Therapeutic Innovation & Regulatory Science
سال: 2015
ISSN: 2168-4790,2168-4804
DOI: 10.1177/2168479015572370