Communication aspects of supporting national projects in Russia

In the article, author analyzes developed communication approaches in implementation of national projects and draws conclusions about importance preserving activating existing measures times crises that Russia is experiencing new socio-political economic realities (sanctions, special military operation, general isolation). The article focuses on activities ANO National Priorities created by Government its to formation a idea as one tools for implementing state information policy overcoming gaps between society state. relevance issue under consideration due need better understanding possible format interaction population, changes public administration taking into account society. puts forward hypothesis study, which consist assumption activation expansion range Priorities, including single brand, active promotion events, related government conditions, contributes gap. This, turn, stable positive relationship society, entails preservation increase knowledge initiatives, an confidence aim study identify dynamics (extensions) aspects support selected methods delivery used Priorities. addition, identification their influence feedback from gap, which, according author, has worsened recently, and, result, increasing authorities. contributed disclosure topic solution following research objectives: (1) role main tool accumulation resources, data idea; (2) analysis marketing Priorities; (3) demonstration ideological component gap