COMMUNICATION OF POLITICIANS WITH THE AUDIENCE: TOOLS AND SPECIFIC APPLICATIONS

The process and mechanisms of communication between the politician audience, role external conjunctural factors, their influence on effectiveness expediency using certain means interaction are studied. Factors that directly affect quality a political actor's contact with voters considered, as well those indirectly relevance statements. Formulated principles evaluating audience. Actual problems audience in scientific, social, public spheres revealed. problem an is actualized socio-political, public, purely spheres. formats against background various conditions analyzed. Attention focused need for careful analysis not only such, but also factors can perception information by voter. study individual specifics application opens up opportunities more effective transparent actors civil society. This enables creation, improvement use most appropriate communication. Recommendations provided preparing, editing activities context activity. It proved there connection factors. Methods assessing proposed attention specificity. A hypothesis about significant particular behavior voters.